UPLIFT: The logo

16 Apr

The basic motif for the logo is the arrow.  The first concepts were clearly a play on the name UPLIFT.  The arrow coming out of the circle suggests growth or regrowth. I then found that you can easily suggest birds, and even an elephant. Towards the end I played around with the basic compass, to suggest that UPLIFT will go anywhere.  I drew inspiration from Arabic geometric art, African textiles and shitake mushrooms.



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